Leave it to the Aussies for that sexy, rugged look! Ugg boots, those cozy hoofs you see on girls during the cold winter months (or sometimes in the summer, strangely enough), are everywhere these days. Not only are they used for strutting down college dorm hallways, but fashion runways as well.
Uggs, love 'em or hate 'em, have a very distinct style from the classic leather boot. (Like Julie Robert's Pretty Woman thigh-highs.)
Here's a brief history:1978 -- Brian Smith, an Australian surfer who came to California in 1978 with big dreams and a new product: sheepskin boots.
1995 --Decker's Outdoor Corporation acquires Ugg Australia
1998 -- Slowly but surely, the product line expands. Now there are top of the line Ugg boots, slippers, and clothing. It is becoming high end fashion. Ads can be seen in Vogue.
2003 -- Sheepskin footwear is acknowledge as a new category. Ugg is named Footwear News "Brand of the Year."
2008 -- I want a pair, but don't have $200 to drop. Ugh! The angst!
So, this Australian product (since that's where Smith was from and where the the sheep are raised) has made quite a mark on fashion. I'm wondering if they show up in newer Aussie films the way Manolo Blahniks do in the Sex in the City movie. If you see a movie from a certain decade, certain fashion trends do show up. If not in the cinema, I'll bet we can count on Aussie model Gemma Ward to represent on the catwalk.
1 comment:
hmm, would have been nice to have these boots actually appear in a film or two to merit a discussion of them...
Post a Comment